Breaking Down The Meaning of The Carter’s Apesh*t

To accompany the surprise release of their long-awaited collaborative album, Everything Is Love, Beyoncé and JAY-Z (or, The Carters) unleashed a powerful visual for one of the Pharrell-produced tracks, “Apeshit,” which was shot at the Louvre in Paris.

Even without a visual reference, the lyrics to “Apeshit” read as a testament to black excellence; as artists, both Bey and JAY have made crowds go “apeshit” the world over, both via their releases and during their live shows. The longevity of their success as artists has made the two of them incredibly wealthy, which has resulted in the pair moving in different, more refined circles—circles that include fellow artists like Swizz Beatz, who can drop a couple mill on a piece of art, for example. Hell, on 2017’s “The Story of O.J.,” Hov spoke on how the artwork he’s purchased has increased in worth over the last few years, dividends that he plans on passing down to his children.

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